Born in the US in 1975, I moved to Israel in 1983. Taking the basic Zionist Orthodox route (Bnei Akiva, Netiv Meir High School, etc.) I took a sharp left turn at Hesder Yeshiva, and went on to serve for three years in the Intelligence Corps of the Israeli army. Pursuing my life-long fascination with form and color, and my even greater fascination with Israeli society, in 1998 I enrolled in the Graphic Design department of the Bezalel Academy of Art & Design in Jerusalem.

After graduation in 2002, I opened an independent design studio in Jerusalem, where I try to explore the tensions in form, color, language and type in modern Jewish & Israeli society.